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5 Tips for Media Companies Looking to Survive in the Age of Digital Disruption

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It's hard to be a media company in an age of digital disruption. Here are some survival tips. Adopt a digital mind-set The move-fast-and-break-things ethos of Silicon Valley hasn't quite made its way to Madison Avenue. For example: Traditional audience measurements like CPM and Nielsen don't transfer to the digital age, says Omnicom Media Group's...

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