The Seattle Storm Made Marketing Its No. 2 WNBA Draft Pick Top Priority
The Seattle Storm makes marketing its No. 2 WNBA Draft pick a No. 1 priority as the basketball team's selection party strategy puts social media, pro sports partnerships and women's sports investment...
View ArticleBeauty Marketing Mastery: Katie Gohman’s Vision for Olaplex
The haircare brand CMO talks balancing social narrative with brand storytelling.
View ArticleWednesday, April 9 Evening Cable News Ratings: CNN Finishes 2nd in the Demo...
Hannity won the 9 p.m. hour for FNC.
View ArticleTikTok Lays Off Staff in Its US-Based Ecommerce Unit
The unit’s performance has come under close scrutiny in recent months.
View ArticleWarner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package...
Zaslav’s pay increase follows another round of layoffs at CNN earlier this year.
View ArticleTikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
It's also experimenting with long-form videos on the channel.
View ArticleStreaming Ratings, Week of March 10: Disney+ Sails to the Top Courtesy of...
The Top 10 Overall Streaming chart only had two non-original titles.
View ArticleNewsmax Defamation Case Proceeds to Trial in Delaware
Dominion Voting Systems sued Newsmax in 2021.
View ArticleTrade-Offs: How 10 Brands Are Navigating Tariff Turmoil
In the past couple of weeks, President Trump has announced a sweeping set of tariffs, only to delay most of them for 90 days after the stock market crashed in […]
View ArticleHeidi Cooley Gets Cozy at Lovesac as its First Chief Brand and Marketing Officer
Chief marketing officer (CMO) Heidi Cooley is leaving Crocs to join Lovesac as its first chief brand and marketing officer, effective April 23.Cooley had been CMO of Crocs since 2021. […]
View ArticleTicker: Gayle King Opens up About Her Spaceflight
The CBS Mornings co-host will soar into the cosmos on Monday morning.
View ArticleThursday, April 10 Evening Cable News Ratings: Fox News Shows Experience an...
MSNBC saw strong results for its 8 p.m. to midnight slate of shows.
View ArticleVeteran LA Broadcaster Ed Arnold Dies at 86
Arnold suffered from heart disease for many years
View ArticlePuma Advances as Sportswear Brands Race for Gen Z
The company hopes a shift in marketing strategy will position Puma to win in an increasingly competitive landscape.
View ArticleSpokane Anchor Whitney Ward Leaving TV for PR Job in Tech
Ward started working at the station in 2013.
View ArticleTemu’s US Ad Spend Craters Amid Escalating Trade War With China
Temu's share of impressions in the Google auctions has cratered to 0% in the past week.
View ArticleNielsen’s The Gauge Streaming Ratings for March 2025
History was made as seven different platforms distributed the 10 most-watched streaming titles.
View ArticleWeek of April 7 Morning News Ratings: Today Celebrates 87 Weeks at the Top of...
Today was the only morning show not to see week-to-week declines in both measured categories.
View ArticleWKYC Morning Anchor Dave Chudowsky Returns After Cancer Diagnosis
"Luckily, we found it early and it is curable," Chudowsky told viewers when he was diagnosed.
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