Instagram Launches Edits to Its Global Audience
Meta is serious about competing with TikTok not just in social video hosting, but also in the social video editing space.
View ArticleGoogle Will Keep Cookies and Backtrack on its Opt-Out Plans
The development is a drastic reversal on years-long efforts to deprecate the tracking technology.
View ArticleAlisha McDevitt Promoted to GM of WMUR in New Hampshire
McDevitt has worked at the Hearst owned station for nearly 30 years
View ArticleNatalie Wills Travels From Booking.com to Expedia Group
Expedia Group has hired Natalie Wills as svp of brand marketing and creative.The exec joined last month from Booking.com, where she served as vp of brand marketing since July 2022. […]
View ArticleBill Owens Exits 60 Minutes as Paramount Pursues Trump Settlement
"I am stepping aside so the show can move forward," Owens wrote in a memo to staff.
View ArticleAmerican Culture Still Matters for Global Brands
America is under a sharper lens than perhaps ever before. So why are global brands still so invested in showing up here?
View Article‘Made in the USA’? Make Sure You’re ‘Virtually...
Businesses must meticulously track the origin of every input, from raw materials to individual parts, and accurately represent the manufacturing journey of their products.
View ArticleWeek of April 14 Morning News Ratings: Gayle King’s Space Odyssey...
Good Morning America repeated at No. 1 in total viewers, while Today held onto the top spot in the demo.
View ArticleMarch 2025 Media Distributor Gauge: Warner Bros. Discovery Records Largest...
YouTube remained in first place and had its best TV share ever, eclipsing the record it set in February.
View ArticleWeek of April 14 Evening News Ratings: CBS Evening News Scores Best...
The CBS Evening News enjoyed double-digit growth in the A25-54 demo relative to the week prior.
View ArticleBubba Enlists an Alien and a Yeti to Tout Its Burgers as Meat Makes a Comeback
A cheeky commercial for Bubba burgers marks a new direction for the brand amid a meat-buying boom.
View ArticleEXCLUSIVE: The New York Times Sues Madwell for $37,000 in Unpaid Advertising...
The New York Times is suing Madwell, the Brooklyn-based indie ad agency that has come under mounting financial distress after a dramatic legal fallout between its cofounders and what multiple […]
View ArticleDismantling Google Will Not Fix the Adtech Ecosystem
While it may be true Google that took anticompetitive actions to achieve its dominant position, reversing those actions will not simply improve the overall market.
View ArticleMSNBC Announces Premiere Dates for New Primetime Shows
The Weeknight premieres May 5 and The Briefing premieres May 6.
View ArticleSaturday, April 19 Evening Cable News Ratings: Life, Liberty & Levin Wins...
The Big Weekend Show was first for FNC in the demo.
View ArticleSunday, April 20 Evening Cable News Ratings: Primetime Viewers Choose News on...
Trey Gowdy led for Fox News, while a Rachel Maddow re-air was first for MSNBC.
View ArticleMonday, April 21 Evening Cable News Ratings: Fox News Leads in Pope Francis...
The Five, Rachel Maddow, and Jake Tapper led for their respective networks.
View Article5 Ways Brands Can Weather a Tariff Storm as Consumer Spending Shifts Toward...
Under price pressure, consumers abandon their usual shopping behaviors.
View ArticleHilton Uses Social Listening to Showcase ‘Superior’ Stays
Travelers are bound to experience at least one vacation nightmare—but Hilton is trying to change that.The hotel chain launched a three-part social media series called “Hilton Saved My Stay,” starring […]
View ArticleXfinity Welcomes Fortune-Seekers to the Mythical World of Boomtown
Xfinity’s ads debut a new marketing platform, “The WiFi is Booming,” which makes WiFi the ultimate star of the show.
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