Commerce Unleashed: Powered by Creators, Fueled by Data
Inmar Intelligence is pioneering deep data analysis as a way to develop authentic partnerships between creators and brands.
View ArticleMeet Marketing’s Most Dynamic Duo: Connected TV and Social
At ADWEEK’s 2025 Social Media Week in May, Kristen Navarro, the director of customer success at MNTN, sat down with Annie Waskover, an svp of accounts at digital tech ad agency Maison MRKT, to talk...
View ArticleHow Strategy, Data, and Amplification Supercharge Creator Marketing
At ADWEEK’s 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEK’s chief content officer, Zoe Ruderman, to discuss their...
View ArticleGet More from Your Social Strategy with YouTube
For brands wanting to reach consumers with influencer-driven marketing campaigns, YouTube, celebrating its 20th anniversary this year, may be one of the oldest social media sites, but it’s still one of...
View ArticleCanal+, Netflix Extend Strategic Partnership to Africa
Canal+ will become the first pay TV operator in that region of Africa to distribute Netflix as part of its subscription services.
View ArticleStreaming Ratings, Week of May 5: Four Seasons Dethrones You
Only two titles had more than a billion viewing minutes, both of which belonged to Netflix.
View ArticleTicker: ESPN’s New York Shows Are on the Move
The Disney-owned sports network will make the move to 7 Hudson Square.
View ArticleWalmart Taps Walton Goggins to Prove It Sells More Than You Think
The retailer wants to show how it’s changed.
View ArticleThursday, June 5 Evening Cable News Ratings: The Trump/Musk Feud Lifts Ratings
CNN and MSNBC saw increased viewership compared to a typical evening.
View ArticleThe Hidden Trade-Offs of Private Equity Investment for Agencies
A recent roundtable highlights the growing pressures on agencies backed by private equity: the challenge of scaling quickly, adapting to financial oversight, and integrating new acquisitions while...
View ArticleWeek of June 2 Morning News Ratings: All 3 Shows Sustain Week-to-Week Losses
The demo gap between GMA and Today narrowed to 65,000 viewers.
View ArticleWeek of June 2 Evening News Ratings: CBS Evening News Sees Weekly Gains...
World News Tonight retained its usual No. 1 spot in both measured categories.
View ArticleParamount Lays Off Several Hundred Employees
The cuts represent 3.5% of Paramount's domestic workforce.
View ArticleChemistry Appoints President and Chief Strategy Officer
Atlanta-based indie agency Chemistry has named Taylor Guglielmo as its new president and hired Milla Stolte as chief strategy officer, following recent private equity investment.
View ArticleDigitas Adds 3 New C-Suite Roles to Navigate AI Disruption
Digitas has created three new C-suite roles—Chief Intelligence Officer, Chief Systems Officer, and Chief Transformation Officer— to guide the agency in an AI-driven future.
View ArticleTerry Moran Exits ABC News Over Social Media Post (Updated)
ABC News announced on Tuesday that it would not be renewing Moran's contract.
View ArticleMemphis Reporter OK After Being Carjacked in Company Car
The suspect got away with the Toyota and the camera gear inside.
View ArticleMadwell Says It’s ‘Unlikely’ It Can Repay Vendors, Many...
Madwell, the indie agency that shuttered in April after its financial strain worsened following a fallout between its cofounders, told some vendors that it may not be able to fulfill outstanding payments.
View ArticleWeek of June 2 Cable News Ratings: All 3 Networks See a Primetime Upswing
Fox News was the only network to see a decline across either daypart, but still led its cable rivals.
View ArticleEXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour
Ad buyers are happy about the prospect of lower CPMs, but worry about the potential tradeoffs.
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