For International Day of the Girl, Disney Gave Girls the Chance to Film Their...
Since 2016, Disney has encouraged girls to dream of their brightest futures with #DreamBigPrincess, an initiative that aims to inspire the next generation of female trailblazers. This year they've...
View ArticleWalmart Acquires 20-Year-Old Intimates Brand Bare Necessities
In its second power move of the month, Walmart has acquired intimates brand Bare Necessities for an undisclosed amount. The 20-year old company has more than 100,000 products with over 160 brands,...
View ArticleThis Gorgeous Ad Connects a Young Adventurer With Autism to a World of Wonder
The SunTrust Foundation has had a long-standing history with Autism community, providing financial planning resources and donating to Autism Speaks. To show their continued commitment to supporting...
View Article5 Ways Sears Changed Retailing as We Know It
This morning's announcement that Sears was filing for bankruptcy protection validated predictions retail analysts have been making for some time now that legacy retailers, saddled with mall locations...
View Article4 Reasons ABC’s Roseanne Spinoff, The Conners, Doesn’t Miss a Beat Without...
ABC has been keeping mum about The Conners, the Roseanne Barr-free Roseanne spinoff it ordered a month after canceling Roseanne following Barr's racist tweet. But ahead of The Conners' series premiere...
View ArticleAdobe and Apple Are Bringing Photoshop to the iPad Pro
Adobe is partnering with Apple to finally bring the full version of Adobe Photoshop to the iPad. "This is what we mean when we talk about liberating your creativity," said Adobe chief product officer...
View ArticleFilled With Rich Detail, This Music Video Plays on a Loop to Reflect the...
The Rube Goldberg machine has been a staple of light-hearted music videos and ads. However, Kesha, working with her younger brother Sage Sebert and on-the-rise rapper Chika, used the technique for very...
View ArticleThe NFL Places Its Advertising Business in Review After 10 Years With Grey
The National Football League is in the market for a new agency partner. Just over a month after naming former Activision Blizzard top marketer and 2013 Adweek Brand Genius Tim Ellis as its new CMO, the...
View ArticleThe Cannabis Industry Is Still Seeking Clarity Around Organic Posts on Instagram
"We don't know what our nipple is." That wasn't someone confused about anatomy or a director trying to push the Motion Picture Association of America into an R rating. It was Alex Pasternack, head of...
View ArticleHow Pivotal Moments Have Helped Marc Pritchard Lean Into His Inspiring Story
As one of the most influential marketers in the world, P&G CMO Marc Pritchard has long advocated for diversity and inclusion, both externally in the brand's output and internally at its Cincinnati...
View Article3 Ad-Tech Stories You Need to Know This Week
The future of programmatic is video. U.S. advertisers are forecasted to increase their spend on addressable TV by 35 percent between ahead of 2019 with the total amount of spend tipped to surpass $3...
View ArticleMIT Is Making a Record Investment in AI With Its New $1 Billion College
One of the leading institutions in artificial intelligence research is spending big on a new hub for its study. The Massachusetts Institute of Technology said Monday it will establish a $1 billion...
View ArticleYou Can Rent This Tiny Home That’s Literally Powered by Coffee for Only $10 a...
Here's a fun fact that avid coffee drinkers may not know: there is actually a lot of power in those residual coffee grounds that get tossed away after your morning pot of java. The natural oil in spent...
View ArticleAdvertisers Look for Better Transparency Through Private Programmatic Deals
Programmatic advertising is no longer a niche segment of the digital market, as four out of five U.S. online display ads are now delivered using ad tech, with the market forecast to top $47.3 billion...
View ArticleTwitter Is Ready for the Tipoff of the 2018-19 NBA Season
The 2018-19 National Basketball Association season tips off Tuesday night, and Twitter is aiming to be fans' social courtside seats. Real-time game highlights will be available to fans through the...
View ArticlePortugal’s Tourism Is on the Rise Thanks to Its National Airline’s Stopover...
If, over the past year or so, photos of friends posing on the streets of Lisbon or lying on the beaches of Porto have increasingly been populating your Instagram feed, you likely have Portugal's...
View ArticleOmnicom Remains Optimistic Amid Third Quarter Revenue Decline
CEO John Wren took an optimistic tone in Omnciom's third quarter earnings report call, despite the holding company reporting a slight decline in revenue compared to the third quarter of 2017. "I remain...
View ArticleDDB to Part With New York President, CEO and 20-Year Veteran Chris Brown
DDB New York president and CEO Chris Brown will soon be leaving the agency after more than two decades, a spokesperson confirmed this week. Brown will remain in the position during a transitional...
View ArticleThis Sprawling International Thriller for HP Business Printers Is an Epic,...
When shopping for a printer, how highly does online safety and protection rank? For the average consumer, it's likely not very high on the list of must-have components, even for businesses. HP and...
View ArticlePinterest Is Converting Its Older Buyable Pins to Product Pins
Pinterest is welcoming the run-up to the holiday shopping season with Tuesday's introduction of three new shopping features. The older Buyable Pin format is being replaced with Product Pins, as...
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