The&Partnership Hires Droga5’s Head of NYT and JP Morgan Chase Accounts as...
WPP-backed The&Partnership has hired its first president of New York: Agnes Fischer, who was previously Droga5's executive group director and co-head of account management, where she ran the...
View ArticleWill Ad Dollars Continue Shifting From Facebook to Instagram in 2019?
Marketers began shifting ad dollars from Facebook to Instagram in 2018, and social media management platform Socialbakers only sees that trend gaining momentum in 2019. Socialbakers CEO Yuval...
View ArticleBurger King’s New Trolling Ploy Sends Fans to McDonald’s to Unlock a 1-Cent...
Any lucid American knows the place to get a Whopper is Burger King. But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald's with a new Whopper Detour campaign that sends...
View ArticlePowerful and Haunting, This Holiday Ad Highlights the Complex Stories in Our...
This year, the ad world was once again filled with "oohs" and "ahhs" over the spate of gorgeous holiday advertising--especially from the U.K. John Lewis wowed with its ode to Elton John, Waitrose made...
View ArticleInstagram: Here’s How to Add Users to Your Close Friends List
Instagram began rolling out a Close Friends feature last week, which allows users to share their Stories posts only with the users they've added to their Close Friends list. Our guide will show you how...
View ArticleThe Adweek Staff’s Favorite Holiday Ads of All Time
With the holiday season fast approaching, Adweek asked our staff to share their favorite holiday ads from the over the years. They discussed some oldies and some goodies, including favorites from...
View ArticleAT&T Doesn’t Want Its OTT Platform to Rival Netflix, but Both Will Stream...
AT&T's upcoming direct-to-consumer streaming service, which will launch in about a year, isn't intended to be a Netflix rival, though the services are going to share streaming rights to at least...
View ArticlePoor Work-Life Balance, ‘Somber Atmosphere’ Pull Facebook Down 6 Spots on...
There's little debate that Facebook had a tough year in 2018, but have all the crises faced by the social network taken their toll on the work-life balance for employees? Job and recruiting site...
View ArticleThese Headphones Illustrate Technology’s Problematic Link to Modern Slavery
Electronic devices have become ubiquitous to modern existence, but they come at a serious cost. This past May, TBWA\Chiat\Day teamed up with Thomson Reuters Foundation and YouTube influencer Jacques...
View ArticleOgilvy Names Leslie Sims and Piyush Pandey as U.S. and Global Chief Creative...
WPP's Ogilvy announced today the appointment of Leslie Sims and Piyush Pandey as the chief creative officers for its U.S. and global regions, respectively. Sims, who begins her job on Dec. 10 and...
View ArticleNew Oscars Host Kevin Hart Hopes His Branding Mojo Can Stop the Show’s...
As ABC and the Academy of Motion Picture Arts and Sciences try to stop the Oscar's steep ratings declines--the 18-49 audience, which had already hit an all-time low in 2017, fell another 25 percent...
View ArticleMicrosoft’s New Surface Go Spot Puts the iPad Under the Hoof of a Holiday...
The iPad just got run over by a Microsoft-branded metaphorical reindeer. Sort of. Just in time for the holiday shopping season, the anti-Silicon Valley company has chosen one of the most obnoxious...
View ArticleBehind-the-Scenes NBA Content Is Coming to New YouTube Channel
The NBA and digital entertainment company BroadbandTV, or BBTV, are launching a new YouTube channel today that takes viewers behind the scenes to meet their favorite NBA players and influencers. The...
View Article5 Social Media Trends Hootsuite Sees Taking Hold in 2019
Social media management platform Hootsuite shared five trends that it sees for the sector in 2019. Hootsuite chief marketing officer Penny Wilson discussed the social media industry's experiences in...
View ArticleDespite Regulation Fears, Marketers Are Still Investing Heavily in Data
Marketers might hand-wring about the prospect of privacy regulations and the continued impact of the European Union's General Data Protection Regulation (GDPR), but they're still spending big on data....
View ArticleThe Trade Desk Seeks New COO Following Rob Perdue’s Exit
The Trade Desk, arguably the most successful publicly traded ad-tech company, has announced the impending exit of COO and board member Rob Perdue. The programmatic company announced yesterday that...
View ArticleOver 70 Percent of Millennials on Twitter Have Commented on Companies’...
Twitter partnered with enterprise social technology company Sprinklr to analyze millennials' habits and customer-care preferences. Sprinklr revealed the results of a survey conducted on its behalf by...
View ArticleZippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR
Unless you've been living under a rock that no one's lightly scratched their nails on, you've probably heard about ASMR--the oddly tingle-inducing audio technique that creates soft noises some find...
View ArticleWPP’s Wunderman Thompson Names Former Possible Executive as First North...
The newly formed Wunderman Thompson announced its first executive-level hire to staff today just one week after the official merger of Wunderman and J. Walter Thompson. Shane Atchison will rejoin WPP...
View ArticleFacebook Tries to Set the Record Straight After Email Dump
Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday afternoon, claiming...
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