Group Nine Media Launches In-House Branded Content Studio
Group Nine Media prides itself on making content built for social media--or "social content on steroids" as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded...
View ArticleYouTube: Here’s How to Add a Filter to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. The feature allows users to share photos and videos to their channel that will...
View ArticleTime Magazine Selects Group of Persecuted Journalists as Person of the Year
Time named a group of journalists it called "the guardians" from "the war on truth" as its Person of the Year. All of those named "have paid a terrible price to seize the challenge of this moment,"...
View ArticleWPP to Cut 3,500 Jobs, Refocus on Creative and Data With No More Agency Mergers
During today's extended investor day conference, WPP CEO Mark Read positioned his business not as a formerly dominant network pivoting to retain its relevance, but as a "creative transformation...
View Article4 Cyber Week Trends That Will Influence Consumer’s Choices This Holiday Season
As predicted, Cyber Week 2018 delivered good news for retailers. The period between Thanksgiving and Cyber Monday brought increased sales across the industry, fueling a promising start to holiday...
View ArticleWhat Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against...
History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled...
View ArticleClorox Announces Several Staff Changes, Including a New CMO
Change is coming for Clorox. Today, the company announced three promotions, two of which will shake up its marketing department. The first and most notable is the promotion of Eric Reynolds--who has...
View ArticleNetflix’s Teen Rom-Coms Are Its Most-Rewatched Original Content
It was the spin from the back pocket that shook a generation of binge-watchers. Of course, we're talking about Noah Centineo's (reportedly ad-lib) flirtatious maneuver in Netflix's To All the Boys I've...
View ArticleThis Dutch Supermarket Tackles a Tricky Subject—a Family Member’s Death—in an...
Before the big reveal, some viewers might get a sixth sense about where this 90-second holiday ad is heading. Last year around this time, J. Walter Thompson and Plus Supermarkets in the Netherlands...
View ArticleNearly Two-Thirds of Marketers Plan to Increase Spending on Live Events in 2019
The digital ad space continues to deal with challenges like competition driving up prices, brand safety issues, fraud, questionable viewability measurement and ad blockers, leading more and more...
View ArticleFacebook Celebrated the Second Anniversary of Its Instant Games Platform
Facebook launched its Instant Games platform in closed beta in November 2016, with just 20 games available in 30 markets. In May 2017, the platform launched for users worldwide, while all developers...
View ArticleFacebook Overhauled Its Life Events Feature
Facebook revealed a thorough revamp of its life events feature, which enables people to easily share important milestones with friends and family. The redesign will be introduced globally over the...
View ArticleFacebook and Mark Zuckerberg Took a Tumble in New Rankings From Comparably
Facebook didn't fare so well in the Best Places to Work in 2019 list released earlier this month by job and recruiting site Glassdoor, but that was mild compared to the beating it took in similar...
View Article7 Ways Marketers Are Catering Their Campaigns More to Gen Z Girls
For much of the last century, girls have found themselves in an ongoing struggle to have their innate talents recognized and valued on the same level as their guy counterparts. Teen boys were revered...
View ArticleWhite Ops Launched a PSA to Increase Public Awareness About Ad Fraud
In the last few weeks, ad fraud has been propelled into the public spotlight, with U.S. Senators, the FBI and the online industry's largest names waxing lyrical on its potential societal damage. This...
View ArticleBenjamin Moore Sends Lead Creative and Media Duties to Agencies Fig and Horizon
Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that...
View ArticleHow to Craft an Influencer Marketing Strategy That Will Outperform...
The rise of influencer marketing can be credited to the fact that the most impactful advertising comes from the people in our lives. With reports like Nielsen's Global Trust in Advertising saying that...
View ArticleFlouting Their Big-Time Endorsements, These Athletes Tried a New Product on...
Can you guess the identity of the pro athletes shown in this new ad campaign for fitness apparel brand, Snapbac? You'll have to--because Snapbac and its agency, Mother Los Angeles, won't say exactly...
View ArticleP&G Acquires Walker & Company, Maker of Beauty and Grooming Products for...
Walker & Company Brands, which owns Bevel, the shaving company for men of color and hair care company Form Beauty, which caters to women of color, is joining Procter and Gamble. The deal--Recode...
View ArticleNew Location-Based Features Are In Store for Snapchat Advertisers With...
Snapchat has a holiday present for retailers in the form of new location advertising features on its platform. "We have seen good performance with location targeting and filters, and the new releases...
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