18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game
An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little...
View ArticleWhat Marketers Can Learn From CES’ Voice Tech Hits and Misses
As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all...
View ArticleWhy the DNC Is Embracing Personalization in Its Email Marketing Strategy
Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar:...
View ArticleAT&T and T-Mobile Say They’ll Stop Selling User Location Data
AT&T and other telecom companies say they plan to stop selling sensitive customer location data to third parties. The decision, announced on Thursday evening, comes days after an investigation by...
View ArticleTwitter Is Considering Adding Status Updates, More Messaging-Like Features in...
Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it's thinking about adding features that will bring Twitter back to its roots. At the annual...
View ArticleThis Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like...
What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the...
View ArticleIntel and Warner Brothers Teamed Up at CES to Show What Entertainment Would...
With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver's seat allows...
View ArticleWPP Files Legal Protest Against U.S. Government for Awarding...
The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the...
View ArticleCBS and Nielsen End Standoff, Reach New Measurement Agreement
CBS and Nielsen's bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the...
View ArticleMegyn Kelly Officially Exits NBC News
In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a...
View ArticleBrand Safety Is More Than Just a Programmatic Problem. It Plagues Paid...
Mention the term "brand safety" to those with a cursory knowledge of how online advertising works and it conjures images of content farmers fueling ad networks to game the convoluted programmatic...
View Article7 TV News Titans Who It Turns Out Were Not Too Big to Fail
Over the last 15 years, TVNewser has documented the downfall of some of the most high-profile TV news personalities--journalism professionals who had been welcomed into homes day after day for years,...
View ArticleWhy Privacy Standards Need to Catch Up With the Rapidly Advancing Internet of...
In his day job, Peter Bihr is a strategic consultant who provides big tech companies and the occasional government with policy work, research and product advice around Internet of Things (IoT)...
View ArticleHow a Cable News Blog Turned Into a Top Source for the Highs and Lows of...
Television news matters. The networks should be monitored, scrutinized, criticized and applauded when appropriate. And all of the scrutiny makes TV news better. That was the simple idea behind the...
View ArticleThese 30 TV Newsers Fueled the Industry’s Incredible Evolution Over the Past...
On Jan. 1, 2004, a Towson University college freshman named Brian Stelter (now chief media correspondent for CNN Worldwide and anchor of Reliable Sources) launched a potent little blog about the TV...
View ArticleRobin Roberts and Diane Sawyer Open Up About Making Morning TV History
In 2005, one year after the launch of TVNewser (now owned by Adweek), morning news history was made when Robin Roberts joined Diane Sawyer as anchor of ABC's Good Morning America. It marked the first...
View ArticleHow Barbara Walters, Adweek’s TV News Legend, Changed the Industry ‘Forever’
Barbara Walters reinvented TV news during her five decades in the business. In 1974, she became the first female co-host of an American news program on Today (though she had already been doing the job...
View ArticleIPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat...
One month after auto giant Fiat Chrysler Automobiles sent its North American media planning and buying account to Publicis Groupe's Starcom, incumbent IPG officially confirmed that it may go through a...
View ArticleNBCUniversal Will Roll Out an Ad-Supported OTT Service Next Year, Overseen by...
The direct-to-consumer landscape was already set to get even more crowded this year, with new offerings from Disney, AT&T and Apple joining the fray. Now yet another big media company is ready to...
View ArticlePayPal Hires Apple Vet Allison Johnson as Its First CMO in 6 Years
PayPal is adding a major player to its marketing department: Today, the company announced the hiring of Allison Johnson as CMO and executive vice president. The brand has been without a CMO since 2013....
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