Ousted OpenWeb CEO Sues OpenWeb, Alleges Illegal Boardroom Coup
The founder and chief executive of the advertising technology company OpenWeb, Nadav Shoval, has won a temporary injunction against OpenWeb after the company abruptly ousted him on Sept. 9, according...
View ArticleAlexandra Matcham Named VP of Content for NBC Sports Philadelphia
Alexandra Matcham has been named vice president of content for NBC Sports Philadelphia, while Kelsey Lauder was promoted to director of live events production for NBC Sports Philadelphia. Matcham will...
View ArticleOvernight Cable News Ratings for Oct. 11-14: The Big Weekend Show Has a Big...
Friday, Oct. 11 Fox finishes in first place across the board, while MSNBC takes second in total day and primetime with total viewers. But CNN takes the No. 2 spot in the primetime demo. 25-54...
View ArticleTicker: Watch Kamala Harris’ Interview With Charlamagne tha God
Top of the Ticker: For nearly an hour on Tuesday evening, CNN and MSNBC carried Vice President Kamala Harris' buzzy interview with popular radio personality Charlamagne tha God. Since it was an...
View Article‘We Are Still Winning’: Publicis Ups Guidance Thanks to Major Media Account...
Publicis is increasing its guidance again for 2024, despite uncertainties around the economy, high inflation, and the upcoming U.S. presidential election. The holding company now expects 5.5% growth...
View ArticlePublishers Are Skeptical of Adtech’s Latest Buzzword, Curation
"Curation" has become a buzzword in programmatic advertising over the past year, but publishers question whether the hype is all it's cracked up to be. Curation tech--from either buying and selling...
View ArticleGenerational Marketing Is Dead and Rather Irrelevant
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy--it's inefficient, inaccurate, and can be dangerous. Simple logic led to...
View ArticleRevolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More
While Charlie Brown will likely get a rock in his bag, as he has every year since the 1966 debut of Halloween special "It's the Great Pumpkin," several agencies received treats this week in the form of...
View ArticleWatch Kamala Harris’ First Interview on Fox News
Vice President Kamala Harris sat down for her first-ever formal interview as the Democratic presidential candidate with Fox News on Wednesday. Special Report anchor Bret Baier conducted the...
View ArticleNostalgia Drives Halloween as Brands Revive Classic Ads
A 30-second Geico ad called "Horror Movie" needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values....
View ArticleBarkleyOKRP Turns to AI to Help Fight Kansas City’s Fentanyl Epidemic
Fentanyl-related deaths in Kansas City, Mo., are up by an alarming 1,190% over the past five years. To raise awareness of the epidemic, the city and its local United Way chapter teamed up with...
View ArticleWatch Donald Trump’s Univision Town Hall
Former President Donald Trump took the stage on Wednesday night to hear from Latino voters during a town hall hosted by Univision. The event aired nearly a week after the Republican candidate's...
View ArticleResume Rewind: Alexis Ohanian
"God, it is insane that I have a career," Alexis Ohanian joked with ADWEEK for the initial installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. "It is...
View ArticleRevolving Door Roundup: Brian Williams to Helm Election Night Coverage on...
Prime Election Day: Amazon's Prime Video streaming service has officially thrown its hat into news coverage. As Puck's Dylan Byers reported weeks ago, Prime Video has struck a deal with former NBC News...
View ArticleNetflix Adds 5 Million Subscribers and Details 2 Big Ads Initiatives
The numbers 5 million -- The number of subscribers Netflix added in Q3, beating Wall Street's expectations. 282.7 million -- Netflix's total global subscribers. $9.83 billion -- The streaming giant's...
View ArticleNearly 8 Million Viewers Watched Kamala Harris’ Fox News Interview
The gamble paid off for Vice President Kamala Harris. The Democratic presidential candidate's contentious Wednesday evening interview on Fox News returned nice dividends from a ratings perspective....
View ArticleJudge Blocks DeSantis Administration’s Efforts to Block Pro-Abortion Ad
A federal judge has granted a temporary restraining order against Florida's surgeon general after the state health department threatened to bring criminal charges against broadcasters airing an ad...
View ArticleHere’s the Roundup for the Week Ending October 18
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see the usual to and fro of local TV talent, while a station in San Antonio honors...
View ArticleNick Fox Replaces Prabhakar Raghavan Leading Google’s Search and Advertising...
Google CEO Sundar Pichai revealed a change in leadership for its Knowledge & Information unit, which encompasses ads, commerce, Google Earth, and search: Nick Fox will take over for Prabhakar...
View ArticleTop 5 TV-Themed Brand Activations at New York Comic Con 2024
It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is...
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