How J.M. Smucker Puts a Modern Twist on Timeless Brands
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Gail Hollander, chief marketing officer at The J.M. Smucker Company. Hollander discusses the importance...
View ArticleLongtime KTIV Sports Director Brad Pautsch Dies at 58
Long-time KTIV sports director Brad Pautsch died on Saturday, October 19. He was 58. Pautsch underwent surgery to remove a malignant tumor from his brain in March 2021. After his surgery, he suffered a...
View ArticleWeek of October 14 Morning News Ratings: All Three Morning Shows See Total...
For the fourth week in a row, ABC News' Good Morning America remained America's No. 1 morning show in total viewers. GMA continued to build on its lead over NBC News' Today with 166,000 total viewers...
View ArticleWPP Returns to Organic Growth, Forecasts ‘Tough’ Quarter Ahead
The numbers WPP reports third-quarter growth of 0.5% in like-for-like organic revenue, while less pass-through costs decreased by 2.6% to $3.5 billion (GBP2.7 billion). Its performance trails Publicis...
View Article8 Months After Acquiring JUV Consulting, UTA Is Pitching Brands on How to...
Brands looking to connect with Gen Z often don't know how to connect with them. Talent agency giant United Talent Agency hopes to change that. In February, UTA acquired Gen Z consulting firm JUV...
View ArticleHow Shipt CMO Alia Kemet is Doubling Down on DEI
For Alia Kemet, chief marketing officer (CMO) of Shipt, sponsoring and participating in Blackweek was a no-brainer. Kemet, who is on Blackweek's steering committee and spoke at the event last week,...
View ArticleFox Announces Major Ad Sales Restructure
Fox wants to reimagine its ad sales approach. Today, Jeff Collins, Fox's president of advertising, sales, marketing, and brand partnerships, announced the company is implementing a strategic ad sales...
View ArticleMartin Ortiz Named GM of KFSN in Fresno
Martin Ortiz has been promoted to president and gm of Fresno ABC-owned station KFSN. Ortiz has been news director since 2020. The news comes soon after it was announced that former KFSN president and...
View ArticleInside The Pitch Deck That Earned Visual AI Startup Vizit $25M
The Boston-based startup Vizit, which uses AI to score brand visual performance, announced a $25 million Series B funding round recently, led by Industry Ventures and participation from eGateway...
View ArticleOvernight Cable News Ratings for Oct. 18-21: Kamala Harris Interview Lifts Al...
Friday, Oct. 18 Only 30,000 total viewers separated the 4 p.m. ET shows on Fox News and MSNBC--Your World with Neil Cavuto and Deadline: White House with Nicole Wallace, respectively. (All times...
View ArticleResume Rewind: Aurora James on Career Pivots, From Fashion Designer to...
"We have to look for women's histories in unexpected places," said Aurora James, subject of the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom....
View ArticleBeyond Brat: The Trend + Brand Product Formula Is No Longer Enough
Earlier this year, restaurant critic Pete Wells excused himself from the table after 12 years. In his last essay for The New York Times, he painted a bleak portrait of a hyper-optimized restaurant...
View ArticleTicker: CNN’s Clarissa Ward Describes Being Detained in Sudan
Top of the Ticker: CNN's chief international correspondent Clarissa Ward and her crew were briefly detained by a rebel militia in the Darfur region of Sudan earlier this month. Ward wrote about her...
View ArticleInstagram, Eyeing Gen Z Push, Poaches YouTube Exec for Top Global Marketer Role
Instagram has a new head marketer. Jake O'Leary has joined Instagram as global head of marketing, Meta confirmed to ADWEEK. He will lead marketing for the Instagram app, Instagram's creators, and...
View ArticleHere Are the Top 10 Halloween Streamers for 2024
While Halloween night is when the ghosts, goblins, and adult-sized Blueys come out to play, the rest of October is for staying inside and binging on scary streaming content. But which streamers deliver...
View ArticleLet’s Talk About the Elephant Stomping in the Room
It has been an epic season for the WNBA. Record-breaking attendance, viewership, and engagement; all signs pointing up and to the right for overdue investment fueling women's sports. In New York City,...
View ArticleANA: The Industry Has Not Aligned Around Marketers’ Growth Agenda
The advertising and marketing ecosystem is fueled by brand budgets, but agencies, publishers, vendors, and other constituents have not been aligned on marketer growth. That's the view of Bob Liodice,...
View ArticleChill Everyone: Coors Light Is Back for Super Bowl 59
Molson Coors is being incredibly chill about bringing Coors Light to Super Bowl 59. It's the third consecutive year of Super Bowl ads for Molson Coors since Anheuser-Busch ended its nearly 35-year run...
View ArticleHow Micah Parsons Gave Bleacher Report Shows an Edge With Sponsors
Warner Bros. Discovery and Bleacher Report saw no reason to draft retired athletes for video podcast insights when some of the greatest sports scholars are still in the game. Micah Parsons was an...
View ArticleKamala Harris Calls Donald Trump a Fascist During CNN Town Hall (Ratings Update)
Update: CNN's town hall was the most-watched program of the evening among all the cable networks with 3.334 million total viewers. It also finished second in the Adults 25-54 demo between 9-10:11 p.m....
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