New Sight Lines Platform Aims to Spark Investment in Women’s Sports
New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women's sports through a series of global events. New research by Wasserman's...
View ArticleDany Garcia Is Redefining the Business of Sports and Entertainment
Dany Garcia is dancing in her living room. As she poses, a group of young women who have helped develop her social media presence chant: "Killer heels and a Bodycon dress. Killer heels and a Bodycon...
View ArticleInfographic: What People Really Think About Political Ads
Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate...
View ArticleCreatives Invent Brand Halloween Costumes You Won’t Find in Stores
If you had planned to dress up as a Chipotle "Boorito" for Halloween, here's the bad news: it's sold out on costume retailer Spirit's website and scarce or nonexistent at its stores around the country....
View ArticleMark Penn Finds the Many Ties Between Politics and Marketing
Stagwell chairman and CEO Mark Penn can't tell you who will win the upcoming presidential election. But he can give you a history lesson on how both the winners and losers of past elections strategized...
View ArticleMedia Giants Neil Vogel, Brian Stelter, Janice Min, and More Headline Mediaweek
We're still in the midst of conference season. ADWEEK's Mediaweek is back, bringing you the sharpest insights and industry-leading speakers, whether you're attending in person in New York or virtually,...
View ArticleResume Rewind: OpenFortune CRO Carlo Palomino’s Path to the Fortune Cookie
When OpenFortune chief revenue officer Carlo Palomino cracked open a fortune cookie at age 14, he had just started his own landscaping business. Did he look at that cookie as dessert or a career...
View ArticleNerds Are Back in the Game for Super Bowl 59
Undeterred by their historic rivalry with jocks of all kinds, Nerds are returning to the Super Bowl in 2025. The Ferrara Candy brand made its Big Game debut in a 30-second spot featuring Addison Rae...
View ArticleWhy Staying Put Could Be the Best Career Move You Make
The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of passage. According to a report by the Bureau of Labor Statistics, the average...
View ArticleDanone’s Linda Bethea on Balancing Purpose and Performance in a Changing CPG...
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder & CEO of MikMak, sit down with Linda Bethea, chief marketing officer of...
View ArticleHow Carnival Cruise Line Is Navigating the Future of Travel
As the travel industry continues to evolve, Carnival Cruise Line is navigating new consumer expectations while staying true to its brand. In this episode of The Speed of Culture podcast, Suzy founder...
View ArticleWABC Names Mary Ann Fox VP of Programming
Mary Anne Fox has been named vice president of programming for New York ABC-owned station WABC. In her new role, Fox will oversee the programming strategy for all non-news programs across WABC,...
View ArticleAbby Phillip Addresses Ryan Girdusky Controversy: ‘It Was a Racist Comment’...
With a week to go until Election Day, emotions are running high on both sides of the aisle. And on Monday night, those emotions boiled over into public view on CNN's NewsNight with Abby Phillip when...
View ArticleCable Was a Locked Room. Streaming Offers Too Much Freedom
PRINT HED: Signal Turns to Noise PRINT DEK: The streaming wars have a loser: consumers PULLQUOTE IF NEEDED: "Now that the streaming industry is starting to mature, it's funny how we are circling back a...
View ArticleExverus Media’s Talia Arnold on Building the Agency She Always Wanted to Work...
PRINT HED: Talia Arnold PRINT DEK: The co-founder of Exverus Media on building a people-first agency. In 2014, the founders of Exverus Media set out to build the kind of agency they always wanted to...
View ArticleAmazon’s Buy It Now Goes Swimming With Shark Tank
Amazon Prime customers are accustomed to smashing that "Buy Now" button when they want to make an order pronto. Now, Prime Video--the retail giant's streaming division--is betting that those same...
View ArticleRyan Leslie Hacked Artist Marketing With an SMS. Then Bad Bunny’s Team Called
When Grammy-nominated artist and multi-platinum producer Ryan Leslie released his 2016 album MZRT, there were no billboards, bells, or whistles. Instead, he promoted it via an inbound SMS campaign,...
View ArticleWhat the Chief Media Officer Job Looks Like in 2024
The role of the chief media officer is evolving, and marketing and media are only pieces of the job description. During a discussion at Mediaweek, three chief media leaders--Brad Feinberg, Molson Coors...
View ArticleWeek of October 21 Cable News Ratings: Election Day’s Approach Reels in More...
This is TVNewser's basic cable network ranker and cable news report for the week of October 21, 2024. With the presidential election two weeks away, the big three cable news networks focused on...
View ArticleGary Vaynerchuk Thinks Brands Are Missing Out on Creative Built for Social Media
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK's Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency...
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