Move Over, Beyoncé. Content Is Having Its Own Renaissance
Beyonce is not the only one who can have a renaissance moment. From the rise of interactive storytelling to the democratization of content creation, marketers are doing their best to keep up with the...
View Article5 Takeaways for the Last Weekend of Political Ads
We're entering the final weekend of the 2024 election cycle, which also means that we're entering the final weekend of election-related advertising... at least until the 2026 midterms. Due to the close...
View ArticleResume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
"From a very young age, I was involved in international commerce, and that's always been a passion of mine," Anick Beaulieu told ADWEEK for video series Resume Rewind, sponsored by entertainment wiki...
View ArticleOvernight Cable News Ratings for Oct. 22-24: Kamala Harris Town Hall Benefits...
Tuesday, Oct. 22 In a close fight for the night's most-watched cable news program, The Five narrowly edged out Jesse Watters Primetime by 2,000 total viewers: 3.642 million vs. 3.640. But Watters was...
View ArticleElection Night 2024: CBS News Shares Its Coverage Plans
It's the end of an era for CBS News as Norah O'Donnell prepares to step down from the CBS Evening News anchor chair following the election. But before she moves on to her broader role at the network,...
View ArticleElection Night 2024 Set Tours: NewsNight to Showcase ‘Dynamic’ Sets
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleWatch Kamala Harris on Saturday Night Live
Kamala Harris finally met "Kamala Harris" on the last Saturday Night Live before Election Day. In a long-awaited meet-and-greet, the real Vice President appeared alongside the Studio 8H version, played...
View ArticleTikTok Artists Are Looking at Music Industry Events to Build Their Brands
A growing number of artists aiming to establish themselves in the music industry are turning to TikTok, where a viral song can get the attention of record labels and agents. But TikTok fame can only...
View ArticleHow Walrus Got Celebrities to Donate Time to Win Over Undecided Voters With...
It's difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed...
View ArticleUncommon New York Hires Steve Zaroff as First Strategy Chief
Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York...
View ArticleSamantha Maltin Brings Her Blend of Storytelling From Sesame Street to St. Jude
It was on her third visit to St. Jude Children's Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center's fundraising...
View ArticleSuper Bowl 59 Ad Tracker: Complete List of 2025 Super Bowl Commercials
Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as "record...
View ArticleElection Night 2024: How the News Networks Prepared to Cover This Historic...
Election Night is TV news' Super Bowl, and the major news outlets have spent untold hours getting ready for Tuesday night. That's when millions of viewers tune in looking for the answer to one...
View ArticleHow Brands Find New Audiences As Media Habits Shift
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed...
View ArticleHow the Maker of Hendrick’s Gin and Glenfiddich Is Breaking Through With Gen Z
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Paul Basford, U.S. president and managing director of William Grant & Sons. Basford shares...
View ArticleElection Night 2024 Set Tours: Get a Closer Look at NBCUniversal News Group’s...
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleResume Rewind: ADWEEK CEO Will Lee Recalls the Early Days of His Media Career
Will Lee joined ADWEEK as CEO in July 2023 after serving as chief operating officer at National Public Radio and, before that, senior vice president and head of digital, entertainment group at...
View ArticleElection Night 2024 Set Tours: ABC News Introduces Its ‘Cohesive’ Set
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary...
View ArticleThe Best Holiday Ads of 2024
The holiday season seems to come around quicker each year, with brands leading the way into festive celebrations. For many advertisers, the period is a prime creative opportunity as much as a...
View ArticleGoogle Pushes Its Shopping Ads Above Retail Media
When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number has since ballooned to over 200. McGahee sat down with...
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