Press Releases Became Even More Hyperbolic in 2024
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic...
View ArticleDick’s Sporting Goods Is Putting Creators at the Front of Its Social Campaigns
Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram...
View ArticleWednesday, Feb. 12 Cable Evening News Ratings: Jake Tapper and Wolf Blitzer...
Fox News' The Five continues to hold court as the network's No. 1 program in total viewers and the Adults 25-54 demo, while The Rachel Maddow Show is MSNBC's top show in both measured categories....
View ArticleHere’s the Roundup for the Week Ending February 14
Happy Friday and Happy Valentine's Day to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the FCC has been busy cranking up its retribution...
View ArticleTicker: The Murdoch Family Feud Over Fox News Spills Into Public View
Top of the Ticker: The Succession-inspired feud taking place within Rupert Murdoch's family over control of the mogul's media empire--which includes Fox News--has inspired two deep dives from The New...
View ArticleFox Names Justin Fox to Lead Sales in Florida Region
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51...
View ArticleFlashback: Ted Rowlands Explains His 30-Year Obsession With the O.J. Simpson...
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Like a lot of Gen-X journalists, Ted Rowlands remembers exactly where he was when...
View ArticleAdvertisers Are Losing Trust In TAG and MRC After Damning CSAM Report
Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous...
View ArticleAri Weiss, Decorated Ad Industry Veteran, Has Died
Ari Weiss, a decorated ad industry veteran with a reputation for breakthrough creative ideas, has died after a lengthy battle with cancer. He was 46. Weiss--whose CV includes storied agencies such as...
View ArticleMarketing Through Evolution: Insights From Natalie Bastian, Global CMO of Teads
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Natalie Bastian, global CMO of media advertising platform Teads, recorded at CES in Las Vegas. In this...
View ArticleMeteorologist Wren Clair Leaves KSTP in Minneapolis
Wren Clair has said goodbye to Minneapolis ABC affiliate KSTP. Her last day of work was Wednesday. No reason was given for her departure. "Wren Clair is no longer employed by KSTP-TV," news director...
View ArticleWhy Personal Branding Is the Secret Weapon for Company Growth
Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real,...
View ArticleBuckle Up for Mr. Trump’s Wild Ride
There's always a period of transition after an election, but the administration of President Donald Trump has swiftly upended most every part of the federal government. This has left agencies and...
View ArticleThis Quizmaster Crafts Questions That Most Anyone Can Solve
Most of us grew up hearing fairy tales at bedtime and watching cartoons on TV. Jack Waley-Cohen's childhood looked a little different. "My mum was obsessed with quizzes, and she would often not read...
View ArticleAI-Powered Content Provider ITG Expands to U.S.
Inspired Thinking Group (ITG), which offers an AI-powered content generation platform for brands, has expanded to the U.S. with the acquisition of PureRed. Terms of the deal were not disclosed....
View ArticleCode and Theory Taps Former Cosmopolitan Veteran to Lead New Publishing Division
The digital transformation agency Code and Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice. Giles,...
View ArticleScripps Names Two Regional VPs
Mike Murri, vice president and general manager of E.W. Scripps' stations WXYZ and WMYD in Detroit and Merri Hanson, vice president and general manager of KSTU in Salt Lake City, have been promoted to...
View ArticleICE Calls Out Denver Station for Reporting it Detained ‘Man Without a...
Denver NBC affiliate KUSA has set the record straight after reporting that ICE had detained a man without a criminal history. It turned out the man had a DUI on his record. Trump has said ICE will...
View ArticleAt Least Two Local Stations Apologize After Cutting SNL 50th Show Short
Two local stations had to apologize after leaving the Saturday Night Live 50th Anniversary special early. In similarly worded apologies, both WSLS in Roanoke and WDIV in Detroit apologized to viewers...
View ArticleNearly 15 Million People Watch SNL50
Sunday's airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in. This was the network's most-watched primetime...
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