Tuesday, Feb. 25 Evening Cable News Ratings: The ReidOut’s Replacement Draws...
Fox News' two top-performing programs shared the spoils on Tuesday. The Five won the total viewer battle, while Jesse Watters Primetime finished first in the Adults 25-54 demo. Over at MSNBC, the 7...
View ArticleTurning Uncertainty Into Opportunity With Deloitte’s Deb Golden
Innovation isn't just about speed--it's about direction. As U.S. chief innovation officer at Deloitte, Deb Golden is redefining how businesses approach transformation, from embracing AI responsibly to...
View ArticleBuyers Hunger for More Sports and Tighter Targeting As Prime Video Ads Enter...
Prime Video launched its ad-supported tier last January, opening new opportunities for brands looking to reach its massive audience of more than 200 million Amazon Prime subscribers. As the platform...
View ArticlePete Distad to Lead Fox’s New Streaming Platform
Fox's upcoming direct-to-consumer streaming platform--revealed earlier this month by Fox executive chair and CEO Lachlan Murdoch--has a leader, as the company announced Pete Distad as its CEO. Distad...
View ArticleSinclair Broadens Use of Artificial Intelligence to Make Local News More...
Sinclair said it is "pioneering" the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is...
View ArticleNFL Tweaks Ad Practices After It Was Found Tracking Peoples’ Location
The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users'...
View ArticleAI and Election Power 7% Net Revenue Boost for Stagwell in 2024
Buoyed by AI investments, an "aggressive" M&A strategy, increased spending from Big Tech clients, and the U.S. election, Stagwell grew its net revenues by 7% year-on-year. The numbers $2.3 billion:...
View ArticleSix Production Studios to Watch After The Mill and MPC’s Shutdown
Technicolor Group's shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its...
View ArticleDisney Leads in January TV Consumption Thanks to ESPN and College Football
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen's Media Distributor Gauge, which looks at which media...
View ArticleRobert Price Leaving KABB and WOAI in San Antonio
Robert Price is leaving San Antonio NBC and Fox affiliate WOAI and KABB after 14 years. "It's a really bittersweet moment for me. I feel like I got the chance to grow up twice in San Antonio. Once as a...
View ArticleHere’s the Roundup for the Week Ending February 28
This week's edition of stories we didn't get to for one reason or another goes out to FCC Chairman Brendan Carr, who is making a lot of news since his recent appointment. Carr revealed his plans for...
View ArticleMounjaro Maker Eli Lilly Swipes at Unapproved GLP-1 Rivals in Oscars Ad
At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the...
View ArticleDestination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and...
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares...
View ArticleDisney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut
Even without last year's Barbenheimer bump, the excitement surrounding this year's unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold...
View ArticleStreaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The...
Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings....
View ArticleThe Oscars Are the Super Bowl For Brands Targeting Women
Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble."...
View ArticleNBC News Eyes Q4 Launch for Subscription Video Product
NBC News Group is planning to launch a video-centric subscription product in the fourth quarter, according to NBCUniversal News Group chairman Cesar Conde. The forthcoming platform, which Conde...
View ArticleThe Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance...
Editor's Note: This post was originally published on Jan. 23, 2025; it has been updated to reflect recent events. It's Emilia Perez's world... or at least it was. After years of chasing Oscar's biggest...
View ArticleMSNBC to Remain in New York After SpinCo Spin-Off
Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network...
View ArticleTicker: ABC News to Offer Special Coverage of the Oscars
Top of the Ticker: ABC News will offer special coverage leading into the 97th Oscars on Sunday, March 2. On Friday, Good Morning America's Robin Roberts will host the primetime special, Countdown to...
View Article