LePub New York Appoints McCann ECD as Chief Creative Officer
Jim Curtis, formerly at McCann Worldgroup, has been named chief creative officer of LePub New York City, the agency’s newly launched U.S. hub.
View ArticleBBC News’ Mark Lowen Deported From Turkey
"Press freedom and impartial reporting are fundamental to any democracy," Lowen said in a statement.
View ArticlePoppi’s Visual Identity Sold More Than Just a Functional Soda
This deal was about more than bubbles and gut health. This was a design-led acquisition.
View ArticleCoca-Cola Reimagines ‘Share A Coke’ For Gen Z
Who will you share a Coke with?That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its famous “Share A Coke” campaign in the U.S. You know, the […]
View ArticleNielsen and Acxiom Team Up to Bring Increased Connectivity to Advanced Audiences
IPG marketers and agencies will be able to identify, reach, measure, and optimize messaging and media experiences.
View ArticleOracle’s TikTok Bid Is Complicated by Culture Clashes and Ad Business Hurdles
This deal was a “fool’s errand from the beginning."
View ArticleFinal Four Showdowns: March Brandness Narrows the Field
This post was created in partnership with Nativo.Eight brands entered Round Two, but only four earned their spot in the Final Round of the Brand Madness competition, powered by Nativo’s […]
View ArticleMike Tyson Moisturizes His Mug in New Dr. Squatch Spot Co-Starring a Pigeon
Legendary heavyweight boxer Mike Tyson once remarked that “everybody has a plan until they get punched in the mouth.” The observation captured his raw-but-wry sense of humor—and also his experience. […]
View ArticleGlobal Ad Spend Forecast to Drop by $20 Billion Amid Market Volatility
Tariffs and recession fears are some of the reasons leading to lower growth forecasts.
View ArticleLinkedIn Ads Appoints R/GA as Lead Creative Agency
LinkedIn has appointed R/GA as its global strategic creative agency for LinkedIn Ads following a competitive pitch.
View ArticleAppLovin Hires Law Firm to Investigate Short Report Claims
AppLovin has hired a white shoe law firm to investigate recent short seller allegations that have sent the adtech company's stock tumbling.
View ArticleStreaming Ratings, Week of Feb. 24: Prime Video’s Reacher Reaches No. 1
Netflix’s Zero Day falls to second place, with the streamer having five other titles in the top 10.
View ArticleAd Creatives: Is OpenAI’s New Image Generator About to Disrupt Your Work?
OpenAI has caught attention among creatives with its 'most advanced image generator yet.'
View ArticleKate Bolduan Reveals the Whole Story Behind 2-Year Fentanyl Investigation
Fentanyl in America: A Way Out premieres Sunday on CNN
View ArticleThe New Rules of Seamless Shopping
This post was created in partnership with SmartCommerceKey takeaways Shopping habits have transformed. With just a few taps, consumers can buy what they see—whenever, wherever. Inspiration now drives...
View ArticleTapping Into the Rise of AI Personal Shoppers
This post was created in partnership with KantarKey takeawaysAI personal shoppers are here, and they’re changing how consumers discover, evaluate, and buy products. From simplifying everyday purchases...
View ArticleNot Everyone Will Like ‘With Love, Meghan.’ And That’s OK
When I watched the new Netflix show, I saw the complete opposite of inauthenticity.
View ArticleHow Joy and Connection Delivers for Brands
This post was created in partnership with FetchKey takeawaysPersonalization, trust, and delight have become the baseline expectations in modern commerce. Consumers decide which ads and experiences they...
View ArticleFormer GM of KDFW in Dallas Kathy Saunders Dies Suddenly
She led Dallas Fox owned station KDFW-KDFI for more than 26 years.
View ArticleTicker: The 50th Annual Gracie Awards Honor the 3 Broadcast Networks
ABC News, CBS News, and NBC News all received five Gracie Awards.
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