Wednesday, March 26 Evening Cable News Ratings: Jesse Watters Leads in the Demo
Rachel Maddow and Kaitlan Collins were No. 1 in the demo for MSNBC and CNN, respectively.
View ArticleX Has Been Acquired by xAI in $45B Deal, Elon Musk Announces
X, formerly Twitter, has been acquired by xAI, Elon Musk’s public-benefit AI corporation and the maker of AI chatbot Grok, in a deal worth $45 billion.
View ArticleHere’s the Roundup for the Week Ending March 28
An Oregon station explains away a missed forecast while a local anchor lives my dream and sings some Les Miz on air.
View ArticleThursday, March 27 Evening Cable News Ratings: Elon Musk Gives Bret Baier a...
An Elon Musk appearance powered Fox News’ Special Report with Bret Baier into the pole position among total viewers, surpassing The Five by a mere 5,000 viewers. That audience spilled […]
View ArticleAthletic Brewing’s Nonalcoholic Empire Grows Amid Shift to Moderation
CMO Andrew Katz on scaling through strategic marketing and distribution.
View ArticleFerrero’s Danielle Sporkin on Navigating Media, Retail, and...
Delivering results for a legacy brand through adaptive marketing.
View ArticleMSNBC Is the Leading News Outlet on YouTube and TikTok for March
MSNBC also finished ahead of the broadcast news networks on both platforms.
View ArticleCinemaCon 2025: Sony Pictures Previews New Karate Kid and...
Sony Pictures kicked off CinemaCon 2025 with a look at its upcoming slate for 2025 and beyond.
View ArticlePublicis Media Wins LinkedIn’s Global Media Account, Replacing Dentsu
Publicis Media has won LinkedIn's global media account, replacing Dentsu following a closed review.
View ArticleHooters to Remain Open Despite Filing for Bankruptcy
Hooters’ 400 locations across 42 states and 20 countries will remain open during this process.
View ArticleMcCann ECD Launches Creative Agency to Bolster Offshore Talent
McCann Worldgroup executive creative director (ECD) Ioana Filip is leaving to launch her own creative agency called International Waters, ADWEEK has learned.The exec has spent nearly 20 years at global...
View ArticleWeek of March 24 and Q1 2025 Evening Show Ratings: ABC News’ World News...
WNT saw its biggest total viewer margins in the first quarter over NBC News and CBS News evening broadcasts in four years.
View ArticleLeo New York Wins Subway’s U.S. Creative Business
Media portion of the review to wrap at the end of Q2.
View ArticleDuke’s White Lotus Response Squandered an Opportunity
Can you control how your brand manifests in culture, or do you have to choose between control and relevance?
View ArticleThree Offices Unite to Form West BBDO
BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.
View ArticleHow to Build a Minecraft Movie Marketing Campaign
Minecraft is the latest property to ride the wave of video game adaptations.
View ArticleAs Economic Challenges Persist, Your Brand Can Still Innovate
Limiting your competitive analysis limits your understanding of potential threats—a mistake you can’t afford to make.
View ArticleFormula E Fortunes Ramp Up With New Media and Sponsor Deals
Formula E's fortunes make the turn with media and sponsor deals as the electric circuit rolls into Miami with creators including Brooklyn Beckham, an AI-driven Google Cloud deal, and a 35% spike in...
View ArticleWeek of March 24 Cable News Ratings: MSNBC and CNN Record Primetime...
Fox News was still the most-watched cable news network but suffered week-to-week gains during both dayparts.
View ArticleQVC Launches First 24/7 Live Shopping Streams on TikTok
The stream will feature QVC and HSN products and talent.
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