Tools of the Trade: Tiiso McGinty of The Imaginarium
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleBracing for a TikTok Ban: 5 Key Implications for Ads, Creators, and Businesses
With a potential TikTok ban set to take effect on January 19 in the U.S., the ripple effects will be felt far beyond its millions of users in the country, causing major disruptions to the broader...
View ArticleKSDK to Move from Longtime Downtown St. Louis Location Over Safety Concerns
St. Louis NBC affiliate KSDK said it plans to leave its downtown St. Louis home and relocate "elsewhere within the city of St. Louis." The station said it will sell the downtown building in which it...
View ArticleBooze Retailer Serves Reverse Psychology in Cheeky Dry January Ad
Florida-based retailer ABC Fine Wine and Spirits is a "proud supporter" of Dry January, with a new ad that encourages consumers to skip the velvety cabernets, crisp IPAs and complex whiskeys it stocks...
View ArticleThis Is the Cable News Ratings Report for 2024
This is TVNewser's basic cable network ranker and cable news report for 2024. The cable news networks will be pleased with their overall performance during the just concluded year as they posted better...
View ArticleIn Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry
Behold the designated driver--crowds part for him, bartenders give him preferential treatment and friends hail him for taking one for the team. But what if this man, the star of a new global ad for...
View ArticlePayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links
PayPal Honey, a free browser extension that aggregates and applies coupons for shoppers on ecommerce sites, has been hit with a class-action suit from creators over allegedly manipulating affiliate...
View ArticleHere’s the Roundup for the Week Ending January 3
Happy Friday and Happy New Year to all who celebrate such things. In this edition of stories we didn't write up for one reason or another, we see Gray making moves at the GM level and a longtime...
View ArticleInfluencer Marketing Firm Later Acquires Mavely for $250 Million to Help...
Private equity-backed Later said that it plans to acquire influencer marketing firm Mavely in a cash and equity deal valued at $250 million. Later manages social media and influencer campaigns where...
View ArticleDoritos Picks 25 Semifinalists to Crash Super Bowl 59
Creators are a step closer to putting their cheesy orange fingerprints all over the latest Doritos Crash the Super Bowl campaign at Super Bowl 59. Frito-Lay and PepsiCo have pulled 25...
View ArticleTikTok’s North American Ad Chief Steps Down as Ban Nears
Sameer Singh, TikTok's North America head of ad sales, is leaving the company, according to an internal memo reviewed by ADWEEK. The announcement comes as the popular video-sharing app faces mounting...
View ArticleTicker: Abby Phillip Pays Tribute to CNN’s Aaron Brown
Top of the Ticker: Former ABC News and CNN anchor Aaron Brown passed away on Sunday, Dec. 29 at 76. Brown was best remembered for his coverage of the Sept. 11 terror attacks, which also happened to be...
View ArticleAI Startup Dappier’s Foray Into Interactive Ads Aims to Boost Publisher Revenue
Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive. The ad unit embeds...
View ArticleLiz Roldán Named ND at Houston CW Station
Liz Roldan has been named news director for Houston CW station KIAH. Roldan left CBS affiliate KHOU in October after working there for nearly four years. "I am honored to join the CW39 Houston family...
View ArticleDoorDash Returns for Super Bowl 59 After Breaking the Mold
After making Super Bowl history last year, DoorDash is returning to the Big Game to spotlight its membership program DashPass. This will be the commerce platform's fourth appearance in the Super Bowl....
View ArticleHearst Names Russ Nelligan VP of Marketing
Russ Nelligan has been promoted to vice president of marketing for Hearst Television. Nelligan has been the creative services director at WCVB, Hearst Television's flagship station and Boston's ABC...
View ArticleTNT Sports Puts an Unrivaled Studio Team Behind New Women’s Basketball League
Less than two weeks before the Unrivaled 3-on-3 league tips off its inaugural season, its partners at TNT Sports announced an all-star studio lineup to match the talent on the court. When league...
View ArticleHere’s How to Watch Jimmy Carter’s State Funeral
Former President Jimmy Carter will be honored with a state funeral on Jan. 9 in Washington, D.C. The 39th president passed away at 100 on Dec. 29, and will lie in state inside the U.S. Capitol rotunda...
View ArticleDisney Brings New Advertiser Automation to Live Sports and Entertainment
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to...
View ArticleInnovation and Customer-Centric Marketing With Ulta Beauty
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, chief marketing officer at Ulta Beauty. Michelle shares how her career...
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