McDonald’s Debuts McValue Menu With John Cena, a Sunset, and Hot Takes
The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald's debuted McValue, the first update to its...
View ArticleWPP Will Bring Employees Back to the Office Four Days a Week
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company's 100,000-plus employees worldwide. In a memo...
View ArticleA TikTok Ban Would Leave BookTok Reeling
The clock is officially ticking for TikTok. What once seemed far-fetched now feels more real than ever. After a long, contentious battle--with TikTok arguing that a ban would be unconstitutional and...
View ArticleHanes Proposes a Resolution For Your Underwear Drawer: ‘If You Wouldn’t...
As people try to stick to New Year's resolutions, Hanes has issued its own maxim for fresh starts: "If You Wouldn't Flaunt It, Refresh It." Created by agency of record Special U.S., the brand's new...
View ArticleAdvertisers Can Now See if Amazon’s Streaming Ads Drive Sales at Walmart and...
Brands have long been able to track if their Amazon streaming TV ads lead to sales on the ecommerce giant. Now, they can see if those campaigns drive sales at other retailers, too. While Amazon...
View ArticleNational CineMedia Launches 2025 US Young Lions Competition
Cinema advertising platform National CineMedia, the U.S. representative of the Cannes Lions International Festival of Creativity, officially launched the 2025 Young Lions competition and its new...
View Article3 TikTok Trends Brands Should Be Tapping Into in 2025
What TikTok ban? Despite a looming potential U.S. ban and ByteDance representatives set to plead at the U.S. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how...
View ArticleAmazon Marketing Cloud’s Gen AI Feature Lets Buyers Easily Build and Target...
Amazon Marketing Cloud is adding a dash of generative artificial intelligence to its platform, in the form of a new feature, introduced at CES in Las Vegas Wednesday, that lets advertisers submit...
View ArticleFox LA Reporter Pitches in To Fight Palisades Fire
Fox 11 (KTTV) reporter Matthew Seedorff tried to help firefighters on Tuesday afternoon. Seedorf was covering the Palisades Fire, which spread Tuesday evening, burning more than 1,200 acres in just a...
View ArticleRetired Chicago Reporter Sets Up Scholarship to Remember Daughter
Retired WLS traffic anchor Roz Varon has started up a scholarship fund to remember her daughter, who died last week. Sara Beth Janz was 29 years old when she died in New Mexico from a recent illness,...
View ArticleTools of the Trade: Jonathan McGlothin of 50,000feet
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleMSC Cruises Is Making Its Super Bowl Debut
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed...
View ArticleDisney Reveals 157 Million Global Monthly Active Users for Ad-Supported Tiers
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company's president of global advertising,...
View ArticleNexstar Renews with NBCUniversal
Nexstar Media Group, Inc. and NBCUniversal have reached a comprehensive multi-year agreement to renew NBC Television Network affiliations in 33 markets across the country, including 29 stations owned...
View ArticleOn and FKA Twigs Redefine Movement as the Ultimate Form of Self-Expression
Swiss sportswear brand On, which has exploded in growth the past few years and taken on giants like Nike, has continued its expansion into apparel with artist FKA Twigs. "The Body Is Art, Part II"...
View ArticleHow Delta Harnessed the Sphere to Reveal the Future of Air Travel
Delta didn't waste its coveted keynote slot at the Consumer Electronics Show this year with a simple speech on a static stage. The airline had sky-high ambitions to mark its centennial, and used a...
View ArticleWhat Advertisers Can Expect From the New FTC Chairman
With a change in presidential administration comes speculation among advertisers and their lawyers as to what course the new Federal Trade Commission chair will chart. But this time, ad industry mavens...
View ArticleKTLA Reporter John Fenoglio Pitches in to Put Out House Fire
KTLA reporter John Fenoglio was reporting live from the Eaton Fire in Altadena, California on Tuesday evening when he tried to help put out some flames that had spread to a home. The station said...
View ArticleMatt McNally Returns to Publicis to Lead Global Health Practice
The revolving door from Omnicom Groupe to Publicis Groupe keeps spinning. Matt McNally has left Omnicom to take on the role of global CEO of Publicis Health. The appointment comes two days after...
View ArticleAmazon Is Selling Its Adtech to Other Retailers, Taking Direct Aim at Firms...
Amazon built a $50 billion ad business by selling sponsored placements on its website and app. Now, the ecommerce giant wants to do the same for other retailers. Today at CES, Amazon Ads announced a...
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