Indie Agencies Seek a Competitive Edge as Talent Rejects WPP Office Mandate
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from...
View ArticleThis Airport Retailer is Launching an Ads Business in North America
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from...
View ArticleTotino’s Super Bowl 59 Teaser Hints at More Alien Interactions
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo...
View ArticleLocal Meteorologists React to Allen Media’s Hub Announcement
After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the...
View ArticleHow Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop
It's been a busy few days in U.S. politics, from Donald Trump's tech-CEO-studded presidential inauguration, the declaration of a "border emergency," and the revoking of federal DEI guidelines. Amidst...
View ArticleGroupM CEO Brian Lesser Revamps Global Leadership Structure
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a...
View ArticleVeteran Journalist Chuck Goudie to Leave WLS in Chicago
WLS investigative reporter Chuck Goudie has left the Chicago ABC owned station after more than 40 years. Goudie started working at the station in 1980 as a general assignment reporter. "Chuck Goudie...
View ArticleZipRecruiter and Norelco Tap Into the Shadowy Severance World For New Ads
Lumon Industries is on the lookout for employees with "wisdom, etiquette, and zeal," according to a creepy recruiting ad that conveniently fails to mention the soul-sucking, brain-hacking part of the...
View ArticleMSNBC Live To Co-Host and Stream Final DNC Leadership Forum [Exclusive]
Live from Washington, D.C., it's the latest edition of MSNBC Live. TVNewser can exclusively reveal that the cable network's in-person event division is co-hosting the fourth and final Democratic...
View ArticlePortland Reporter Leaves Local TV to Work in State Government
KOIN anchor Jenny Hansson has left the Portland, Oregon CBS affiliate to take a job as communications director for Oregon Attorney General Dan Rayfield. Hansson's last day at KOIN was on Friday,...
View ArticleLittle Caesars Returns to the Super Bowl After 2020 Debut
Pizza chain Little Caesars is returning to the Super Bowl to debut the first spot in a new multi-channel campaign that will extend into March. Creative agency of record, McKinney, helped develop this...
View ArticleWFFT Anchor Terra Brantley Leaving Local TV to Work with Non Profits
Terra Brantley is leaving Fort Wayne, Indiana Fox affiliate WFFT after two and a half years to work with local non profits. She announced the news on the station website by saying, "After more than two...
View ArticleBrave Commerce: TikTok, Meta, and the Shifting Media Landscape
In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, tackle breaking news reshaping the media and advertising landscape. From...
View ArticleTools of the Trade: Alice Britton of Journey
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleNorah O’Donnell Sets Final CBS Evening News Broadcast for Jan. 23 [Updated]
This post was updated Jan. 22 at 10:30 a.m. with O'Donnell's new departure date Norah O'Donnell's tenure as CBS Evening News anchor will end on Thursday, Jan. 23. Her last day was initially scheduled...
View ArticleWillem Dafoe and Catherine O’Hara Serve in Michelob Ultra’s Super Bowl 59 Teaser
Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O'Hara will co-star alongside each other once more for Michelob Ultra's Super Bowl 59 campaign. This time, the...
View ArticleAR Startup Infinite Reality Buys Virtual Shopping Platform Obsess Following...
Infinite Reality, a startup that makes virtual and augmented reality experiences, is buying virtual shopping platform Obsess. The companies declined to share the financial details of the deal. The...
View ArticleChristi Noël Joins KDVR in Denver as Evening Anchor
Christine Noel has joined Denver Fox affiliate KDVR as an evening co-anchor. "Denver, I'm (finally) baaack!" she wrote on social media. "I'm thrilled to announce I've joined the incredible team at...
View ArticlePublicis Media U.S. Acquires Digital Marketing Agency Dysrupt
Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue...
View ArticleAI Firm Palona Snags $10M Seed Funding, Taking on Amazon, UberEats with...
Palona AI, a startup aiming to challenge giants like Amazon by developing more engaging, human-like AI agents that directly interact with people, has secured $10 million in seed funding. Leading the...
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