Hailee Steinfeld Wants You to Stay Abreast of Health in Novartis Super Bowl Ad
Hailee Steinfeld wants to give breasts the attention they deserve--for health care screenings, early detection, and more. In its first Super Bowl ad, pharmaceutical company Novartis puts a spotlight on...
View ArticleJim Acosta to Exit CNN Following Programming Revamp
Longtime CNN anchor Jim Acosta is exiting the network. His departure follows an extensive programming reshuffle that would have seen him moving from the 10 a.m. ET time slot to midnight. Acosta...
View ArticleTools of the Trade: Jim Capalbo of CapCo PR
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a...
View ArticleWSAV Names Connor Hackling News Director
It's the time of the year when station goals and personnel change. This time it's at WSAV in Savannah, Georgia. Connor Hackling has been named ND at the NBC affiliate. "I am very excited to have Connor...
View ArticleSocial Media Firm Dash Social Spent Seven Figures Building Its Own Creator...
Dash Social, a 10-year-old company that helps brands manage their social media, wants a cut of creator budgets. Dash Social, formerly known as Dash Hudson, is launching a platform for brands to find...
View ArticleTikTok Tells Advertisers They Are Not Breaking the Law By Running Ads
TikTok is easing advertisers' concerns over running ads on the platform, assuring them they are not impacted by the divest-or-ban law, according to an email to a media executive at a major brand, and...
View ArticleLiquid Death Buys Its First National Super Bowl Ad
Creatives at Liquid Death, touting their shoestring-budget marketing as a major point of pride, have previously shied away from multimillion-dollar Super Bowl commercials. This is the year they take...
View ArticleThe Creative Career Path Is Fracturing Amid Industry Upheaval
Tori Nygren, founder and creative director of independent creative agency Hogwash Studios, hasn't followed a straight career path through the advertising industry. She started at global agencies Droga5...
View ArticleData Reveals How Brands Can Connect With Black Audiences Through TV and Sports
Black audiences are leading the way in TV, sports viewership, and social media usage--and that could impact how brands connect with the demographic. According to Nielsen's new Diverse Intelligence...
View ArticleGoogle Opens Up Meridian Marketing Mix Model, Helping Marketers Measure...
Meridian, the open-source marketing mix model that Google initially introduced in March 2024, is available to all data scientists and marketers globally, starting Wednesday. The industry's lack of...
View ArticleHere Are the Cable News Ratings for January 2025
Fox News is riding the Donald Trump wave as its coverage of the presidential transition and the first few weeks of his second term powered the network to its highest-rated January ever. For that...
View ArticleWatch All of the Super Bowl 59 Ad Teasers
For most Americans, Super Bowl 59 takes place for a few hours on Feb. 9. For advertisers, building buzz for the event starts long before the Big Game. Brands including Instacart, Taco Bell, Stella...
View ArticleHellmann’s Takes Harry and Sally Back to Katz’s Deli for Super Bowl Ad
Hellmann's wanted to do something bigger and bolder to celebrate its fifth consecutive year running a Super Bowl ad. So, the mayonnaise brand is tapping into the nostalgia around the 1989 film When...
View ArticleWhat’s Going on at WTIC in Hartford?
WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that "up to a half dozen...
View ArticleRobert Kraft’s Foundation to Combat Antisemitism Will Air Its Second Super...
Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the...
View ArticleCharter Communications Facing Lawsuit in Death of Dylan Lyons in 2023
Charter Communications, the parent company of Orlando, Florida's Spectrum 13, is facing a lawsuit in the death of reporter Dylan Lyons. Lyons, 24, and T'Yonna Major, 9, both died on February 22, 2023,...
View ArticleSmoothie King Taps Caliber’s Claudia Schaefer as CMO
Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She'll now oversee the brand's marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the...
View ArticleAlyssa Kratz Leaves Local News, Urges Others to Continue Supporting It
Alyssa Kratz has announced her departure from WPMT in Harrisburg, Pennsylvania and from local TV news. Saying she'd reached the point where she's ready for more work-life balance to be closer to home,...
View ArticleComcast Reveals the Future of NBCU After Spinning Off Cable Networks
The numbers 100 million -- Households reached by NBC and Bravo each month, according to Comcast. $372 million -- Peacock's narrowed loss numbers following a loss of $825 million in the same period last...
View ArticleJill Kelly to Succeed Valerie Davis as Assembly North America CEO
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15...
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